New Luxury Boutique Hotel Proposed for Orlando’s Dr. Phillips Center

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New Luxury Boutique Hotel Proposed for Orlando’s Dr. Phillips Center

A development team has stepped up with a 155-room luxury boutique hotel for the 34,312-square-foot parcel of land the City of Orlando and the Dr. Phillips Center for the Performing Arts have been advertising for the past couple of months.

The hotel would be 8-stories tall and cater to business travelers, as well as locals attending shows at the arts center, sports events or just enjoying the Orlando nightlife, according to city documents. The proposal also states the team is working to secure a partnership with Hilton Curio as the hotel’s flag. That brand has only five other locations, including one in Hollywood, Fla.

The development team is made up of Orlando developer Marc Bortz with Bortz Group/Downtown Orlando Developments; Stuart Newmark, president and COO for Revolutionary Road Hospitality Group/Newmark Hospitality Managment Group; PCL Construction as the general contractor; The Gettys Group as the architect; PKF Consulting as market consultants; and CBRE as the hotel’s debt and structured finance team.

If successful, the hotel would most likely fall right into what the city and the arts center had in mind: A 4-diamond AAA-rated hotel with upscale amenities and something that shares the same level of appearance as the arts center.

Hotel amenities include rain showers, free WiFi, Starbucks coffee bars, a ground floor restaurant, a rooftop bar with an infinity edge pool, and an AVEDA Spa. “The hotel will communicate style. When you first walk in the lobby, it will be as if two artists have transformed the lobby into a living art gallery. Our rooms will be large and comfortable at 380 square feet. ‘Artist in Residency’ suites will be offered for guests that want a unique experience. Guests will be able to stay in suites that will also be utilized as studios,” said a description in the proposal.

For events, the hotel design includes two ballrooms for corporate, municipal and personal events, and the ability to cater up to 1,000 people.

City of Orlando spokewoman Cassandra Lafser said the city’s selection committee is still reviewing the proposal and no timeline has been set for the project. “Ultimately, they will bring a recommendation to [City Council]. If the recommendation is to accept and if council agrees and takes that action, then that would authorize staff to negotiate any necessary agreements – which both the city and developer would need to come to terms on. Then those negotiated agreements would go back to city council for approval,” she said.

Here’s a look at site plans and photos for what the hotel may look like:

A site map of the hotel proposal.
A site map of the hotel proposal.
A side diagram of the hotel that includes the layout of the lobby, parking, guest rooms and more.
A side diagram of the hotel that includes the layout of the lobby, parking, guest rooms and more.
A top-down map of the hotel's ground floor including restaurant, retail/fast-casual dining space and more.
A top-down map of the hotel’s ground floor including restaurant, retail/fast-casual dining space and more.
A look at the parking garage layout.
A look at the parking garage layout.
The hotel's layout will include two main ballrooms and the ability to cater up to 1,000 guests.
The hotel’s layout will include two main ballrooms and the ability to cater up to 1,000 guests.
A look at the proposed guest room layout with one end facing South Street and the other facing the Seneff Arts Plaza.
A look at the proposed guest room layout with one end facing South Street and the other facing the Seneff Arts Plaza.
The suites and amenities level includes a fitness center and an Aveda spa area.
The suites and amenities level includes a fitness center and an Aveda spa area.
A view of facade ideas that could be used to inspire the hotel.
A view of facade ideas that could be used to inspire the hotel.
A look at some of the design possibilities for the hotel's colonnade and balconies.
A look at some of the design possibilities for the hotel’s colonnade and balconies.
Inspiration for the hotel's rooftop and pool areas.
Inspiration for the hotel’s rooftop and pool areas.
Some ideas of the guest rooms (right) and the corridor areas of the guest room levels.
Some ideas of the guest rooms (right) and the corridor areas of the guest room levels.

 

 

Here's a look at what the lobby and reception areas may become.
Here’s a look at what the lobby and reception areas may become.